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Target Marketing
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Target Marketing  

The Internet has put the spotlight of modern marketing techniques on highly targeted, one-to-one communications with customers.  More data about customers – their habits, demographics, purchasing patterns, etc is available than ever before.  Forward-looking businesses as aggressively developing the technologies and expertise to become more attuned to their customer’s wants and needs, and seeking solutions to effectively communicate in the one-to-one world.

Database Development – to reach your audience requires knowing the audience and their characteristics. Developing demographic specific contact and query data is an important component of any sales campaign. Timely follow-up is another key attribute of any initiative.  Centralian will work with your group to build a custom intelligent business database from scratch or work with your existing data to enhance its capabilities.

Direct Mail/Direct Response Campaigns – in today's busy world, your prospects and customers are being bombarded with information or they are seeing it themselves. Your message really has to stand out to get their attention and to obtain a favorable response.

We assist to improve the odds through testing and tailoring campaigns that can reach your market from multiple directions with messages delivered consistently through the seamless linkage of traditional mail, digital mail and applicable multi-media technologies.

E-Commerce Tools – online brand recognition allows organizations to create personalized marketing relationships with their customers and stakeholders, leverage demographics to capture and enhance promotions.  It also creates customer loyalty through the concept of community and establishes online recognition that is consistent with an organization’s image.

Special Event Planning – we combine experience, enthusiasm and an intuitive sense of individual needs and goals to make every event extra memorable.  Centralian will plan, organize, and run each event as an individual that it is.

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